Neilpryde is and has always held the reputation of being one of the most accomplished, successful, and most trusted windsurfing brands on the market. The 2020 collection saw a shift in strategy with new management as Neilpryde attempted to shift itself to look more like a lifestyle brand, rather than an only extreme high performance brand. With that, AALVAA Media was brought on to capture all of the latest products in Neilpryde's new lineup, and aid in the repositioning of Neilpryde's brand.